Compare what Motive and Geotab would cost your fleet per month and over a full contract. Adjust every figure to match your quotes.
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About Motive
Motive (formerly KeepTruckin) built its business on ELD compliance for trucking and has grown into a full fleet platform covering GPS tracking, AI dash cams, fuel management, driver safety scoring and its own fleet fuel card. It is particularly strong with owner operators and small to mid-size trucking fleets, and is one of the few major providers offering shorter contract terms, with 12-month minimums common.
About Geotab
Geotab is the largest telematics provider in the world by connected vehicles, ranked first in ABI Research's assessments, and sells exclusively through authorized resellers. Its GO device and open platform are known for data depth, an extensive integration marketplace and best-in-class EV fleet tools; the reseller model means service quality and exact pricing vary by partner.
Motive and Geotab pricing
Motive does not publish fixed prices, but third-party estimates and buyer reports in 2026 consistently place it around $20 to $45 per vehicle per month depending on the plan, with hardware often discounted or bundled on longer terms. Because Geotab sells through resellers, prices vary, but 2026 estimates put base telematics at roughly $10 to $18 per vehicle per month, the lowest entry price among the majors, with the GO device commonly around $100 and richer plans and add-ons raising the monthly figure. The calculator multiplies each side's per-vehicle subscription by your fleet size and contract length, adds upfront hardware, and compares contract totals, which is the only fair way to compare offers with different hardware and term structures.
How they compare
Both companies sell full fleet telematics, so the comparison above is like-for-like: the same vehicles, the same contract length, and each side's typical per-vehicle subscription and hardware. This is a platform philosophy choice: Motive sells a polished all-in-one directly, while Geotab sells a data-rich open platform through resellers at a lower base price. Geotab usually wins on entry cost and data flexibility; Motive wins on out-of-the-box simplicity, compliance workflow and having one vendor to call.
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